DMNEWS, February 23, 2009–In a world of compressed consumer decision-making, direct response is now a potent form of branding. Op-Ed piece by Daniel Morel, CEO, Wunderman and John Gerzema, chief insights officer, Young & Rubicam Brands.
Archive for February, 2009
Branding and Response are the Same
February 23, 2009Southwest Airlines Selects Wunderman as Agency of Record for Rapid Rewards Program
February 3, 2009
Southwest Airlines Rapid Rewards
DALLAS, February 3, 2009–Southwest Airlines has selected Wunderman as its Agency of Record for the airline’s award-winning frequent flyer program, Rapid Rewards. The account will be managed from Wunderman’s Irvine, California office and will utilize the resources of the Wunderman network.
Wunderman will be tasked with strategic, creative, and analytical responsibilities related to Rapid Rewards marketing communications programs. Southwest and the agency will work together to develop campaigns in a range of mediums. (more…)
