NEW YORK, March 10, 2008–Brandishing a new look, Wunderman, the world’s largest marketing services agency*, celebrates 50 years in business and enthusiastically ushers in the next 50 years with a new brand identity. The new look reflects Wunderman’s personality: smart–delivering insight and meaning in fresh and new ways; cosmopolitan–we are global citizens with people working in 130+ offices in 55 countries; authoritative–worth listening to; and emotive—speaking passionately to clients and customers alike.
Created by sister WPP shop Lambie-Nairn, the brand identity includes a new logo, a brand property called the “Curious Square,” and a bright new color palette. Wunderman offices around the world will begin sporting the new look immediately. Newly acquired companies including AGENDA and Blast Radius, and other subsidiaries like KnowledgeBase Marketing will maintain their own brand identities. However, the new look makes it easy for these companies to affiliate with Wunderman by adding “part of the Wunderman network” to their logos. (more…)
