Target Marketing, March 2010 — Gwenn Freeman, KnowledgeBase Marketing’s privacy strategist, offers marketers in North America some good tips on how to address privacy issues and compliance in a tough economy. Her article, Nuts & Bolts: Eye on Privacy: Will Privacy Efforts Survive Budget Cuts? appeared in a recent issue of Target Marketing
Privacy Advice
March 9, 2010 by wundermanMargie Chiu’s 15 Minutes Ahead: Augmented Reality – Sure, It’s Cool, but What’s in It for Me?
March 3, 2010 by wundermaneM+C, March 3, 2010 — If 2009 was the year of iPhone apps, then augmented reality (AR) may be the darling of 2010. It’s that Hollywood technology that’s found its way into Burger King banner ads, a slew of “must-have” smartphone apps, the cover of Esquire and soon Adidas shoes.
First in a series of columns by Wunderman New York’s Margie Chiu.
Read on: 15 Minutes Ahead: Augmented Reality – Sure, It’s Cool, but What’s in it for me?
Mark Russell to Lead Wunderman Toronto and Blast Radius in the Central Region
March 3, 2010 by wundermanTORONTO, CA, March 3, 2010 – With an eye on strengthening its regional offering, Wunderman named Mark Russell to a dual role: president of Wunderman Toronto and managing director of a newly created central region of Blast Radius’ presence in Dearborn, Chicago and Toronto. Russell will report to both Trish Wheaton, chairperson, Wunderman Canada and Gurval Caer, CEO of Blast Radius.
“Mark brings a tremendous amount of experience to what are already two of the most dynamic members of the Wunderman network,” said Wheaton. “He is truly one of the best in building partnerships and I am confident he will provide exemplary counsel to our global clientele.”
Russell will be working closely with Wheaton and Caer to form a partnership to drive business growth across the marketing spectrum. He will play a central role in business development, and serve as senior counsel to existing clients such as Microsoft Canada, Kraft and Ford of Canada.
Prior to joining the Toronto office, Russell served as managing director of Direct, Digital and Marketing Sciences for Team Detroit (Wunderman, JWT, Y&R, Ogilvy and Mindshare) building enterprise-wide digital work for Ford, Lincoln Mercury, Ford Customer Service Division and Ford Credit. Russell has worked with blue chip companies, including John Deere, Wachovia, AOL, Reebok, Motorola and Radio Shack.
“Blast Radius has been at the forefront of helping their clients find creative and innovative solutions” said Russell. “This is a tremendous opportunity to develop complementary offerings and strengths for our current and existing clients.”
Russell received a bachelor’s degree with honors from St. Lawrence University, a JD in Corporate Law from Western New England School of Law and has been a member of the Massachusetts Bar Association since 1996.
Daniel Morel Talks About the New Normal in Marketing
March 2, 2010 by wunderman
Daniel Morel
Paris, March 2, 2010 — Search, Social, Mobile and Lady Gaga are all integral parts of a “new normal” for marketers spawned by the recession. Wunderman chairman and CEO Daniel Morel told the audience at Microsoft’s Annual Marketing Summit that the new normal is about messaging that focuses more on substance than flash and on tools that deliver an unprecedented granularity that enables us connect locally in cost effective and authentic ways. He talked about the roles of Search and Social and how the battle raging between Google and Facebook is not just a battle for big brand marketing dollars, but for Internet control and domination. He also talked about the impact of the convergence of the two… the role of data … and how Mobile changes everything. Read The New Normal.
Like It or Not, This Is Branded
February 24, 2010 by wundermanAdweek, February 24, 2010 — It’s fashionable for the ‘marketing classes’ to talk about branded experience as though it was something we could turn on or off at will. But the reality is that every experience is a branded experience — whether we like it or not. Wunderman New York’s Nick Moore in Adweek.
2009 Lester Wunderman Awards Highlight Ideas and Innovation
February 19, 2010 by wunderman
The Lester Wunderman Award raises the creative bar.
NEW YORK, February 19, 2010 – After heated debate, the 2009 Lester Wunderman Awards results are in! Wunderman’s own global internal awards program, now in their 7th year, honors Creative Leadership, Marketing Ideas, Online Excellence, ProBono/Cause Marketing, CEO Achievement Award and a People’s Choice Award.
“The Lester Wunderman Awards are designed to “raise the creative bar” everywhere we do business—in offices big and small and at those that carry the Wunderman name or a different one. When you see the 2009 winners, I hope you will agree, we are succeeding.” said Daniel Morel, chairman and CEO, Wunderman.
This year’s winners come from Wunderman Team Detroit, Frankfurt, Irvine, London, New York, TheseDays and Sydney and represent diverse work in technology, automotive, travel and telecommunications. In addition, with six pro-bono/cause-marketing campaigns on the shortlist, we recognize one campaign in particular with a special award. Read the rest of this entry »
Show Your Nokia Phone Some ♥ This Valentine’s Day
February 12, 2010 by wundermanNEW YORK, February 12, 2010 — Think about Mobile apps and you’re probably recalling a moment when it helped you navigate a new city, or find a great restaurant. You have probably wanted to share those apps with a friend or two. That was the inspiration for Wunderman New York who launched, Show Your Nokia Phone Some ♥ (love), a global campaign for the Finnish cell phone giant that will ultimately hit 20 countries on four continents.
New York gave up the love to support Ovi, Nokia’s app store (Ovi means “door” in Finnish). Ovi allows Nokia customers to instantly upgrade their phone IQ to Mensa status. The campaign is highlighted by the Twitter Widget; a groundbreaking combination of tweeting and getting apps from the Ovi Store. Integration into Twitter’s open API allows the user to log in to Twitter and tweet how easy it is to boost their phone with Ovi.
Another fun function is the Video Widget which puts you into the Ovi story and allows you to use your photos to make a personalized music video with the Ovi store built right in. When people share the widget, they also share the connection to the store.
A Facebook app, banners and newsletter all work in concert to drive traffic to the Ovi store site. So go help yourself to a heaping helping of Ovi love! Go to wundermannewyork.com/ovilove and share the ♥ today!
This video highlights the power of LOVE, a global campaign launched to entice Nokia phone users to download Ovi to their Nokia Phones.
How Wireless Carriers can Learn from Ad Agencies
February 8, 2010 by wundermanMobile Marketer, February 8, 2010 – Quick pop quiz: How much do you pay each month for your mobile phone use?
My guess is the vast majority of the loyal Mobile Marketer readers do not know. Or, more likely, the answer is actually “nothing,” since so many of us never see a billing statement because our mobiles are business phones and the nice people who run your agency or brand or tech shop pick up the tab as an essential business expense.
Wunderman New York’s Thom Kennon’s regular column in Mobile Marketer,
Four Strategies to Create Integrated Direct with Impact
February 8, 2010 by wundermanBtoB, February 8, 2010 — When it comes to generating results from your direct marketing campaigns, half the battle often is just being heard. But getting the ear of business decision-makers isn’t about shouting the loudest. You can improve your marketing return on investment with an integrated approach that puts a limited number of coordinated messages into the market.
Wunderman New York’s Jonathan Perloe offers us four strategies to integrate your b-to-b direct response communications campaign to achieve greater impact.
HSMAI Honors ZAAZ with a Platinum Award in its 2009 Adrian Awards Competition
February 2, 2010 by wundermanWinners Honored at Adrian Awards Gala in New York City
NEW YORK, February 2, 2010 – The Hospitality Sales & Marketing Association International (HSMAI) recognized ZAAZ with a Platinum Adrian Award for web marketing excellence for its winning entry in the 53rd annual Adrian Awards Competition, the largest and most prestigious travel marketing competition globally.
HSMAI paid tribute to ZAAZ during the 20th annual HSMAI Adrian Awards Gala, a black-tie affair attended by top agency, hospitality, travel and tourism marketing executives, on Feb. 1, 2010 at the New York Marriott Marquis.
“We are extremely pleased that we have been awarded this honor,” said Jim Zito, Vice President of Interactive Marketing for Morgans Hotel Group. “Working collaboratively with our exceptionally talented internal teams and our agency ZAAZ, our goal was to enhance the traditional user experience and to create an extension of the brand online, one that is consistent with what our guests experience when visiting a Morgans Hotel.” Read the rest of this entry »
